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Susan Yara, founder of skincare brand Naturium and the YouTube channel Mixed Makeup, has close to 1 million followers on social media. In 2023, Yara sold Naturium to e.l.f. Beauty for about $500 million.
What is your beauty mantra? Loving yourself and your skin. People always used to put their focus on their make-up, but I wouldn’t feel confident if I didn’t love my skin and my hair.
What are your favourite Naturium products? This is always a hard one but here goes – Relative Peptide Advanced Serum ($47), with encapsulated copper peptides – they’re great antioxidants and, in my opinion, more powerful than vitamin C. It also has hydrolysed collagen, which helps to hydrate and plump your skin.
I also love the Retinaldehyde Cream Serum ($60). Retinoids are the only things that have been proven to help with the signs of ageing and blocked pores. Our Retinol Renewing Body Lotion ($49)
is also amazing. I use that on my face sometimes; as I get older, I like to use a thicker cream.
How do you do your make-up for daytime? I’ll do a tinted sunscreen, then cream bronzer all over
my face, even my eyelids. I’m using Rare Beauty Warm Wishes Soft Matte Powder Bronzer ($51). I always curl my lashes and then coat them in Yves Saint Laurent Lash Clash Extreme Mascara in Black ($70). For lips, I use a brown lip liner combined with a pinky nude – very ’90s.
What’s in your makeup bag? Rhode Pocket Blush Buildable Hydrating Cream Blush in Toasted Teddy ($43) is a new favourite; I love cream products. This blush is the ever-lasting gobstopper of make-up [it never runs out]. I also have a foundation stick – the Dior Forever Skin Perfect Multi-Use Foundation Stick ($103) is one of my favourites as it’s so creamy. Next, a Make Up Forever Artist Colour Pencil ($41) and, finally, Naturium Multi-Bright Milky Toner ($31), which hydrates and has azelaic acid to help brighten skin and target surface redness, as well as exfoliate.
What are your favourite scents right now? My all-time favourite is Chanel Cristalle EDT ($260). I also love Ex Nihilo Fleur Narcotique EDP ($510 for 100ml) and Tribu by United Colours of Benetton EDT Spray ($67 for 100ml). Watch this space, as I am also launching a body and hair fragrance in the US in May with my new brand, Playa.
What is your skincare routine? It is my religion to do my skincare routine at night no matter how
tired I am. I always indulge with a double cleanse using our oil-based cleanser Naturium Glow Getter Body Wash ($32), which is great for face and body. I follow this with Naturium The Milky Toner ($31) and I also apply Dr. Dennis Gross Alpha Beta Universal Daily Peel 30 Treatments ($160). Next, I use Naturium Multi-Bright Advanced Serum ($43).
What’s your best skincare tip? Wear sunscreen every day!
What are your favourite social media accounts? @emonthebrain and @sambythecounter.
THE LOVE LIST
The double cleanse is still the gold standard for both face and hair. Here are three must-haves
to elevate your routine.
ASK STEPH
How do I stop my skin from feeling dry?
As the weather cools, humidity becomes a distant memory and the air is drier: this is great for hair, but it can take a toll on hydration levels in the skin. To keep the skin barrier in balance and to make skin look smoother, try an intense moisture hit with CeraVe Hydrating Hyaluronic Acid Serum ($39).
Send questions via Instagram, @mrssdarling.
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